With a turnover of more than a billion dollars, Ashabi is Pakistan’s largest vertically integrated textile manufacturer. Annually, we produce 2,40,000 metric tons of yarn and 220 million metres of woven fabric, providing direct employment to over 28,000 people.
One thing that has anchored Ashabi growth over five decades of an ever-evolving, complex, cyclical and often disruptive business environment is the unwavering pursuit of excellence. This drive to continuously raise the bar and benchmark ourselves to the global best has seen us exceed customer expectations and sharpen our competitive edge.
Excellence at Ashabi is pervasive across all three – Product, Process and People Practices. Over and above business growth, this has resulted in:
Enhanced Innovation and Idea Generation
Improved Efficiency and Effectiveness
Better Product Reliability and Predictability
Increased Customer Satisfaction
Increased Employee Satisfaction and Ownership
The secret to this consistent pursuit of excellence lies in a plurality of values, commitment to invest time in articulating and explaining these values to the entire employee spectrum, living these values in day-to-day business decisions and above all, letting them grow strong roots so that they are unshakeable even in the face of adversity.